In the minds of many, advertising, marketing and public relations are all

interchangeable terms. They are, in fact, separate and distinct disciplines.
For that reason, Cranch-Hardy’s PR associates are often utilized to
complement and enhance a client’s marketing objectives.


It is important to note that an effective public relations program, whether internal or external, requires as much thought, planning and attention to its execution as any other marketing or advertising effort. Measurable objectives are attainable if the program has been properly devised and implemented.